Brand Identity & Strategy

Style Guide

Brand Strategy

Ideal Customer Profile (ICP)

In the dynamic business landscape of Winnipeg and its surrounding communities, establishing a strong brand identity and strategy is essential for achieving lasting success and recognition. We help in crafting distinctive brand identities and comprehensive strategies that resonate with your audience, set you apart from competitors and drive your business or organization toward its goals.

A brand is more than just a logo; it’s the essence of your business or organization. It’s the emotions, values, and perceptions that your audience associates with your name. That’s why we approach brand identity as a journey, working closely with you to define your unique story, mission, and vision.

As a Winnipeg, Manitoba-based agency, we have a deep appreciation for the local culture and market dynamics. This insight allows us to tailor our branding strategies to align with the preferences and sensibilities of the diverse and vibrant communities of Winnipeg, Steinbach, Niverville, Morris and beyond.

Our branding services encompass every aspect of your brand, from logo design and visual elements to messaging, tone of voice, and brand guidelines. We ensure consistency across all touchpoints, from your website and marketing materials to your social media presence and customer interactions, establishing a cohesive and memorable brand experience.

A strong brand strategy is the roadmap that guides your brand’s growth and evolution. Our strategic approach includes market research, competitive analysis, and audience insights, allowing us to develop strategies that are rooted in data and tailored to your goals. Whether you’re launching a new brand or rebranding an existing one, our strategies are designed to elevate your brand’s presence and relevance.

In today’s highly competitive landscape, where consumers are inundated with choices, well-defined brand identity and strategy are not just assets; they are the keys to standing out and building long-term relationships with your audience. Your brand is your promise to your customers or members, and it’s a promise that should be consistently delivered and reinforced.

ICP Marketing is committed to helping you craft a brand identity and strategy that not only speaks to your audience but also drives results.

Contact us today to embark on a branding journey that combines creativity, strategy, and a deep understanding of your unique identity.

Explore Our Services

Graphic Design

Real Estate Video & Photo

Social Media Marketing

Email Marketing


Drone Video & Photo

Search Engine Optimization

Brand Strategy

Video Production

Headshot Photography

Website Design & Admin

Paid Advertising

Crafting Your Brand Story: The Heartbeat of Your Business


Having a strong brand identity is more important now than ever. It’s not just about having a pretty logo or catchy slogan; it’s about creating a cohesive story that resonates with your audience and sets you apart from the competition.

While many businesses understand the importance of branding, few truly grasp the intricacies of crafting a strategy that works. It’s not just about slapping your logo on everything; it’s about understanding your audience, defining your values, and articulating your unique selling proposition in a way that resonates with your target market.

Whether it’s a subconscious decision influenced by years of exposure to your brand or a conscious choice driven by a strong emotional connection, brand identity plays a significant role in consumer behaviour.

How can you ensure that your brand stands out in a crowded marketplace and leaves a lasting impression on your customers? That’s where ICP Marketing comes in. With our expertise in brand identity and strategy, we can help you define who you are, what you stand for, and how you want to be perceived by your audience. From logo design to brand messaging to market positioning, we’re here to help you tell your story in a way that resonates with your customers and drives business growth.

But don’t just take our word for it. Studies show that consistent brand presentation across all platforms increases revenue by up to 23%. It’s not just about looking good; it’s about creating a cohesive brand experience that builds trust and loyalty with your audience.

Does your brand tell a compelling story that resonates with your audience? In a world where authenticity and connection are key, your brand could be the difference between blending in and standing out.

Brand identity and strategy are the heartbeat of your business, the foundation upon which everything else is built. Are you ready to craft a brand story that captivates and inspires?